Prosecco – the UK’s sparkly craze

Prosecco is everywhere! There’s no denying this Italian bubbly is popular. Everywhere you look you see people tweeting “Prosecco made me do it” or how it’s “Prosecco O’Clock” or Instagram hashtags of #FizzFriday. Just this week I was out at the shops and snapped the images below.  So I wondered what has caused this onslaught of Prosecco culture? And boy did I find out!

According to the BBC

It’s currently the best-selling sparkling wine in the UK across many major supermarkets, boosting sales in major supermarkets. The sales of Prosecco have been rapidly increasing year-on-year, hitting sales of €789m across Europe in 2016. On Instagram, there are almost two million photos tagged #prosecco and a further 12,000 for #FizzFriday. Even Theresa May’s future has been debated over a glass of sparkling Italian wine.

What is it? 

For those of you not in the know…

Prosecco is an Italian white wine. Prosecco controlled designation of origin can be spumante (“sparkling wine”), frizzante (“semi-sparkling wine”), or tranquillo (“still wine”). It is made from Glera grapes, formerly known also as Prosecco, but other grape varieties may be included. The following varieties are traditionally used with Glera up to a maximum of 15% of the total: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay, Pinot Bianco, Pinot Grigio and Pinot Noir.

 

What’s the difference and why is it better than Champagne? 

The Pricetag: Prosecco is way more accessible as an affordable every day luxury. With a price of £10 and under, it’s something easily attainable and can be a good choice for parties or as an anytime bubbly pick-me-up.

Not too strong: Light and fruity, it’s not a complex drink.

Newbies welcome: The inexpensive pricetag and light flavour make Prosecco an ideal choice for newcomers to sparkling wine. Millennials are eating (err… drinking) this up.  It’s also very easy to find in bars and restaurants.

It’s a wonder drink! Prosecco is so versatile: great as an apéritif, mixed into a bellini, a fruit punch or paired with a variety of dishes – Prosecco can always fit the occasion.

Down-to-earth: Prosecco is less associated with opulence and glamour. It has a down-to-earth feel of a drink that can be enjoyed whenever the mood strikes, yet at the same time has a touch of luxury, making it the perfect balance for an everyday glass of bubbly.

The Branding: The marketing team for Prosecco have done it right. People have come to trust and recognise the Prosecco label, making them more likely to choose it. The popularity has allowed people to open up and share their love of this beloved Italian fizz.

And oh… the merchandise.

There’s Prosecco Pong 

and Prosecco Mugs

and ASDA always has the Prosecco Deals

Prosecco Tea 

So here are some amazing gift ideas for the Prosecco lover in your life. (hint hint) And now you know why it’s flying off the shelves. Add some Prosecco to your holiday parties and you’ll look cool to the younger generation, like a hostess with the mostest to everyone else and your pocketbook will thank you!

Are you a fan of Prosecco? Have you any recipes you can share for amazing Prosecco holiday drinks? Let’s talk about it on Facebook, Twitter, and Instagram.

 

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