Barbie is facing tough times, with sales of Barbie dolls and related Barbie brand items and content falling, while demand has ramped up for Frozen, American Girl, and Lego toys targeted at young girls. So what’s Mattel to do? The…
Barbie is facing tough times, with sales of Barbie dolls and related Barbie brand items and content falling, while demand has ramped up for Frozen, American Girl, and Lego toys targeted at young girls. So what’s Mattel to do? The…